Freeze Tag Announces Acquisition Strategy to Accelerate Growth
The company announces its plan to further enhance the growth of its business through the
strategic acquisition of successful mobile game companies
“We feel that the time is right to build an alliance of mobile game developers who can become stronger and more successful by working together,” said Craig Holland, CEO of Freeze Tag. “Development investments and user acquisition costs continue to rise in this competitive marketplace. We are executing a strategy to build a company that can leverage market intelligence, development expertise and cross promotional opportunities to achieve great results for our customers and shareholders.”
To strengthen its position in the industry and accelerate its growth, Freeze Tag plans to acquire mobile game developers who have had success in developing games that have built an audience.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.