Freeze Tag Launches Flat Lou Virtual Munzee

Posted on May 2, 2018

TUSTIN, CA, May 2, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, today announced a new virtual product for their flagship mobile scavenger hunt game Munzee.

Freeze Tag is proud to announce the release of Flat Lou, the latest in a line of character game pieces which also include Flat Rob and Flat Matt. Released Tuesday afternoon, the company sold nearly 2,000 Flat Lous within the first two hours.

Based on members of the Munzee gameplay development team, the Flat Friends line of virtual game pieces have been very popular within the community. Since the release of the first Flat Friend in October 2015, Flat Robs have been captured 9,497,873 times. Flat Matt was released in May 2017 and has since been captured 1,161,480 times.

The introduction of a Flat Friend character based on Munzee Events Manager Louise Gibson was an obvious choice. Since taking over event management in 2015, Louise has personally handled more than 1,500 player run events, with 492 events in 2017 alone. The success of Munzee events has led to an outpouring of requests from the player community to include a “Flat” Louise character.

“The Flat Friends collection of game pieces has been our way of connecting with players around the world,” said Rob Vardeman, President of Freeze Tag. “Louise’s role as Events Manager allows her to interact with players more often than almost anyone else in the company, so it was only fitting to announce Flat Lou before the busy series of Munzee events begin this summer.”

The Munzee community has just wrapped up Go Green Events, which ran from March until late April as a part of the Freeze Tag’s Earth Day initiative. The special event packages encouraged players to participate in green activities like getting outside, picking up litter and wearing green. There were 81 player run Go Green events internationally during that time frame.

The new Flat Lou virtual game piece is also an opportunity for Freeze Tag and Munzee players to give back. In connection to Freeze Tag’s national sponsorship of the American Diabetes Association, the company will donate $0.25 for each Flat Lou sold to help diabetes research and awareness. As a cyclist in real life, Louise competed with members of Team Munzee in the Dallas Tour De Cure race for the American Diabetes Association last year. The release of the Flat Lou game piece also coincides with the American Diabetes Association’s National Get Fit Don’t Sit Day on May 2, 2018. As a sponsor of this year’s National Get Fit Don’t Sit Day, Freeze Tag  is dedicated to helping people live healthier lives through physical activity by encouraging all players to get outside and play location-based games.

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About Freeze Tag, Inc.

Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio includes hits such as Munzee, a social platform with over 7 million locations worldwide that rewards players for exploring the physical world, Garfield Go, a Pokemon Go style augmented reality game based on the iconic cat Garfield, WallaBee, an addictive collecting game with over 2,000 beautifully drawn digital cards, ZeeTours a zany walking tour adventure in dozens of cities across the US, as well as many social mobile games that provide endless hours of family-friendly fun. We also offer our technology and services to businesses that want to leverage mobile gaming in their marketing and branding programs. For example, our Eventzee solution allows businesses to create private scavenger hunts in physical places such as malls, tradeshows, company events or campuses to create immersive brand experiences.

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them.  We undertake no obligation to revise or update any forward-looking statement for any reason.


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