WallaBee Marketing Campaigns Lead To Increase In New User Acquisition
TUSTIN, CA, August 23, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, has renewed focus on marketing their virtual card collecting game WallaBee. Primarily through social media marketing, the company reports a distinct increase in new user acquisition. Since starting the campaigns WallaBee has seen a 39% retention rate on new users after eight weeks, which is above the industry standard for free to play (FTP) games. According to mobile marketing company Apptentive, “On average, mobile games retain 15%...
read moreMunzee Announces Gameplay Point Restructuring
TUSTIN, CA, August 17, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, is rolling out a restructuring of the point system for their flagship game Munzee. In preparation of the Munzee 4.0 app update release, the company has announced point increases for specific game piece types. The majority of the point updates have been applied to physical Munzee types. Munzees are either physical QR code stickers players have to find in the real world or virtual GPS points they check into within a specific range. The...
read moreMunzee’s 7th Anniversary Celebration Highlights Player Activity and International Events
TUSTIN, CA, August 3, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, has wrapped up a month-long celebration of Munzee’s seventh anniversary. The month included a variety of in-game specials, player and company sponsored events, new item releases and more. Throughout July more than 9 million munzees were captured overall and more than 500,000 new munzees were deployed worldwide. A significant factor in the increased deployments was Temporary Virtual Munzees, which were released earlier this year....
read moreFreeze Tag Launches New Location-Specific Game Pieces
TUSTIN, CA, July 26, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, has launched a variety of new virtual game pieces for their flagship game Munzee. In connection with Freeze Tag’s West Coast Munzee event last week, Historical Location Munzees were launched throughout the entire state of California as well as Florida. These munzees are virtual game pieces deployed at tourist points of interest, usually at historical markers, monuments and plaques. Previously Munzee has deployed these game pieces at...
read moreFreeze Tag Launches Six Additional ZeeTours™ Tour Routes
TUSTIN, CA, July 12, 2018 – Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, has launched six new zany walks in their city tour app ZeeTours. In addition to the previous 33 city walking tours across the United States, six new routes have been added. The new tours now available are in Chicago, Illinois; Niagara Falls, New York; and Columbus, Ohio. Within the next week tours will also be available in Philadelphia, Pennsylvania; Irvine, California; and Denver, Colorado. “As we continue to grow our collection of...
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