Freeze Tag Submits New Apple Watch Game To Apple for App Store Approval

New Game Will Be First Tile Swap Game on the Apple Watch App Store

TUSTIN, CA, July 7, 2015 — Freeze Tag (OTC: FRZT), a leading creator of mobile social games, today announced a new Apple Watch game called Black Forest™: Puzzle Tiles for Watch has been submitted to Apple for App Store approval. After approval, the game will be launched worldwide.

“Today, we begin the process of launching a series of new games for the Apple Watch platform,” said Craig Holland, CEO of Freeze Tag. “Some of these games will be promotional tie-ins to existing or future mobile games, and others will introduce new game mechanics designed especially for the Apple Watch.”

“Once approved, Black Forest: Puzzle Tiles for Watch will not only be the first “tile swap” game on the Apple Watch store,” explained Mr. Holland. “It also provides a preview of the fairy tale characters featured in our upcoming Black Forest: Hidden Object Mystery game which will only be available on the iPad at launch.”

According to IDC, the “smart wearables” market, or those capable of running third party applications like the Apple Watch, Motorola’s Moto 360 and Samsung’s Gear products, is set to skyrocket in 2015. By the end of the year, IDC projects 25.7 million smart wearable units will be sold, up 510% from the 4.2 million units sold in 2014. IDC projects Apple will dominate the market with over 15 million units sold and a 62% market share.

To learn more about Black Forest: Hidden Object Mystery, please visit the game’s website at http://www.blackforestgame.com/

About Freeze Tag, Inc.

Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio of location-based games combines real-world exploration with interactive technology, creating experiences that bring people together to play, discover, and engage with the world around them. Our flagship game Munzee is a fantasy adventure that transforms the real world into a realm of exploration, with more than 16 million locations worldwide where players can discover magical game pieces, encounter mythical creatures, earn rewards, and connect with a global community. Eventzee is a customizable mobile scavenger hunt platform that helps businesses and organizations create branded virtual, in-person, and hybrid experiences for team building, tourism, conferences, downtowns, and more, with 10 challenge types and app customization options. Additional titles in the Freeze Tag portfolio include WallaBee, a global collecting adventure with thousands of illustrated digital items to discover; Painted Rocks, an app for tracking and sharing painted rocks and messages of kindness; and SkyDrift, a peaceful experience that combines live weather data with digital balloons to create journeys across the real world. For more information about Freeze Tag, go to: https://www.freezetag.com.

Forward-looking statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.

About Freeze Tag, Inc.

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