Freeze Tag Signs “Nudge” For In-Game Marketing Solutions
TUSTIN, CA · 22 April 2015
New game “Black Forest™: Hidden Object Mystery” is first installation
TUSTIN, CA, April 22, 2015 — Freeze Tag (OTC: FRZT), a leading creator of mobile social games, announced today that it has signed an agreement with Nudge, a software solution to enhance in-game marketing and live operations optimization. The company also announced Open Beta for its new game, Black Forest™: Hidden Object Mystery, is now live.
“As we prepare Black Forest: Hidden Object Mystery for launch, we have evaluated marketing software solutions to help us turn players into payers,” said Craig Holland, CEO of Freeze Tag. “The Nudge platform provides very powerful and easy to use tools for us to segment players based on behavior and place customized offers during game play to reward loyal fans and attempt to increase revenue. The software also provides the ability to A/B test offers to determine which is most effective.”
“We’re excited to expand into the casual game space with Freeze Tag,” said Dano Lee of Nudge. “Our real-time targeting and multi-channel messaging provide personalized offers to players at the point in time when they are most likely to make a purchase. Our solution can greatly increase ARPDAU (Average Revenue Per Daily Active User) and ARPPU (Average Revenue Per Paying User).”
Freeze Tag added that the beta test for their new free-to-play hidden object game called Black Forest™: Hidden Object Mystery is now live. All iPad owners (with iOS 8) who want to play Black Forest and provide feedback, please register at this link.
About Nudge Nudge Now Inc. (“Nudge”) is a provider of LIVE OPS solutions for mobile games and commerce, which combines analytics, targeting, engagement plus marketing automation tools in a package that is ease-to-use and provides a seamless workflow. With real-time targeting, multi-channel messaging (in-app messages, push notification, email, message box), and personalized offers with multivariate testing, Nudge has helped notable customers like Nexon, Neowiz and Gamevil to achieve better retention and monetization. The company was founded in 2012 and is based in San Francisco.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio of location-based games combines real-world exploration with interactive technology, creating experiences that bring people together to play, discover, and engage with the world around them. Our flagship game Munzee is a fantasy adventure that transforms the real world into a realm of exploration, with more than 16 million locations worldwide where players can discover magical game pieces, encounter mythical creatures, earn rewards, and connect with a global community. Eventzee is a customizable mobile scavenger hunt platform that helps businesses and organizations create branded virtual, in-person, and hybrid experiences for team building, tourism, conferences, downtowns, and more, with 10 challenge types and app customization options. Additional titles in the Freeze Tag portfolio include WallaBee, a global collecting adventure with thousands of illustrated digital items to discover; Painted Rocks, an app for tracking and sharing painted rocks and messages of kindness; and SkyDrift, a peaceful experience that combines live weather data with digital balloons to create journeys across the real world. For more information about Freeze Tag, go to: https://www.freezetag.com.
Forward-looking statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.
Contact
press@freezetag.com
Originally published at freezetag.com/freeze-tag-signs-nudge-for-in-game-marketing-solutions