Freeze Tag CEO Update To Shareholders
TUSTIN, CA · 17 August 2016
CEO Outlines New Game Release Strategy
TUSTIN, CA, August 17, 2016 – Craig Holland, CEO of Freeze Tag (OTC: FRZT), a leading creator of mobile social games, announced a new game release strategy for the company.
The CEO made the following statements:
1. We extend a warm welcome to those shareholders who have recently joined us, and thank you for your interest in our company.
2. Going forward, we have adjusted our strategy to put the company in a better position to compete in a mobile game market dominated by large multinational companies.
3. Our new game release strategy will vary from the past in three important ways.
- First of all, we will focus on less crowded sub-genres within the mobile gaming market such as word and trivia games.
- Secondly, we are moving to a more rapid launch cycle with multiple games of varying themes and styles published over the course of a year.
- Thirdly, we are adjusting our monetization strategy to focus on advertising by delivering more ad impressions in our new games. Our games will still include in app purchase options and players will always have an opportunity to pay to have ads removed.
4. As we develop and publish these new games, we will build our own network of games through which we can cross promote and launch new titles which will enable us to lower our user acquisition costs and more efficiently monetize new games.
5. We will continue to support and develop Kitty Pawp and Black Forest and use this new game release strategy to build the player base for our existing titles.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio of location-based games combines real-world exploration with interactive technology, creating experiences that bring people together to play, discover, and engage with the world around them. Our flagship game Munzee is a fantasy adventure that transforms the real world into a realm of exploration, with more than 16 million locations worldwide where players can discover magical game pieces, encounter mythical creatures, earn rewards, and connect with a global community. Eventzee is a customizable mobile scavenger hunt platform that helps businesses and organizations create branded virtual, in-person, and hybrid experiences for team building, tourism, conferences, downtowns, and more, with 10 challenge types and app customization options. Additional titles in the Freeze Tag portfolio include WallaBee, a global collecting adventure with thousands of illustrated digital items to discover; Painted Rocks, an app for tracking and sharing painted rocks and messages of kindness; and SkyDrift, a peaceful experience that combines live weather data with digital balloons to create journeys across the real world. For more information about Freeze Tag, go to: https://www.freezetag.com.
Forward-looking statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.
Contact
press@freezetag.com
Originally published at freezetag.com/freeze-tag-ceo-update-to-shareholders