Freeze Tag Announces Encouraging Test Results of Its Party Animals: Dance Battle Game

The one-week retention rate has increased over 350% and average revenue per day has increased over 996% from the initial market test

TUSTIN, Calif., April 23, 2014 — Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced it has achieved encouraging beta test results of its newest free-to-play title called Party Animals®: Dance Battle.

“The early results of our latest tests have surpassed our expectations,” said Craig Holland, CEO of Freeze Tag. “Compared to our initial market test version, we’ve been able to move the needle in all of the important metrics in free-to-play games, including the vital areas of retention and monetization.”

After analyzing the results of the first market test, the Freeze Tag development team was able to make several design changes which have resulted in positive reactions from people downloading and playing the second test version of the game in the United States. Retention rate is the percentage of players coming back to use a mobile application after downloading it. Freeze Tag announced that the Day 1 retention rate has increased 62% and the Day 7 retention rate has increased over 350% from the previous version. In the area of monetization, more players are spending money through in app purchases in the test version of the game that is currently live in the U.S.. The average revenue per daily active user has shown dramatic improvement, with an increase of over 996% from the first test version of the game.

Mr. Holland concluded, “Based on these very encouraging beta test results, we will make a few more design changes and then update the game in the App Store and move to the next round of testing. During this next round, we will begin to advertise on various platforms to acquire a larger number of users, and identify additional areas of the game that need improvement.”